As a new business owner, establishing an online presence is crucial for gaining visibility, building trust, and attracting your ideal clients. Whether you’re a consultant or a service provider, being seen online will help clients find, trust, and contact you. Let’s walk through how you can quickly create an online presence using a landing page, social media, and a newsletter—without needing to build a full website.
Step 1 – Secure Your Domain Name and Social Media Handles Together
One of the first things you need to do when starting out is secure your domain name. This will serve as your digital address (e.g., yourbusinessname.com). However, before registering your domain name, it’s important to check the availability of your social media handles across platforms. Consider platforms such as Instagram, LinkedIn, X (formerly Twitter), and Facebook. You may also want to check YouTube, TikTok, and Pinterest, depending on your audience.
It’s essential to secure both the domain name and social media handles simultaneously. This ensures brand consistency across your online presence and makes it easier for clients to find you on different platforms. Imagine how frustrating it would be to secure your domain name only to find out the social handles are already taken!
To check availability and secure them together, use platforms like:
Once you’ve confirmed that both your domain name and social media handles are available, you can proceed with registering your domain name through services like:
By securing both at once, you’ll ensure that your branding remains consistent and professional across all channels.
Step 2 – Create Your Landing Page
Now that you have your domain name and social media handles, the next step is to create your landing page. A single web page where potential clients can learn more about your services, contact you, and even book or pay for services directly is easier to set up than you may think.
With Folyeo, you can easily create a landing page that includes:
- A brief introduction to your business and services
- A booking feature for clients to schedule consultations directly
- Payment integration for clients to pay online
- Contact details and links to your social media profiles
- The option to add a newsletter sign-up form (and display your newsletter directly on the page)
A landing page is the simplest way to establish your online presence without the need for a full website. It’s an affordable and quick solution that allows you to start building your business online right away.
Step 3 – Build Your Social Media Presence
Building a social media presence is a must for any new business owner. It helps establish trust, engage with your audience, and showcase your expertise. Create profiles on platforms that best suit your business, such as:
- LinkedIn for networking with other professionals
- Instagram for visually sharing your products or services
- Facebook for creating a community and engaging directly with your clients
- YouTube if you plan to create videos, tutorials, or podcasts in the future
- Tiktok for short video content or younger audiences
- Pinterest for showcasing creative ideas, products and services
Ensure your social media handles align with your business name and try to keep them the same across platforms to make it easy for clients to find you. Regularly update your profiles and engage with your audience to grow your online presence.
For tips on where to find your audience on social media, and what platforms may be suitable for you check out our article on How to Find Where Your Audience Is on Social Media.
Step 4 – Use a Newsletter to Stay Engaged with Your Audience
A newsletter is a powerful tool to keep your audience informed and engaged. By sending regular updates, industry news, and helpful tips, you can show your clients that you are an expert in your field and keep them coming back to your business.
With Folyeo, setting up and sending newsletters is simple. You can:
- Create and send newsletters with ease (directly from the platform, not just as an opt-in)
- Display the newsletter directly on your landing page to keep clients informed
- Share industry news, tips, and helpful content to position yourself as an expert
- Offer exclusive promotions or discounts to keep clients engaged
Building a newsletter is an excellent way to maintain communication with your clients, establish your authority as a professional, and keep your business top-of-mind for potential clients.
FAQ: Frequently Asked Questions
Q: Why should I secure my domain name and social media handles together?
Securing both your domain name and social media handles at the same time ensures brand consistency and makes it easier for potential clients to find you across multiple platforms. This avoids confusion and enhances your business’s professional image.
Q: What exactly is a landing page, and how can it help my business?
A landing page is a single web page where potential clients can learn about your services, book consultations, and make payments. It’s a simple, cost-effective way to establish an online presence without the need for a full website.
Q: How do I build my social media presence effectively?
Choose the social platforms that suit your business—like LinkedIn, Instagram, Facebook, and YouTube—and ensure that your social media handles match your domain name. Engage with your audience regularly to build trust and credibility.
Q: How can a newsletter help me grow my business?
A newsletter allows you to stay connected with your audience, share valuable content, and showcase your expertise. It helps build trust and keeps your business top-of-mind for potential clients. With Folyeo, you can create and send newsletters directly and even display them on your landing page.
Q: Should I check availability for my YouTube name even if I’m not using it yet?
Yes! If you plan to create videos or podcasts in the future, securing your YouTube name early ensures brand consistency and prevents others from taking it.
Would you like more tips on starting, or building your business ?
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